If you haven’t heard, Wix recently created a competition called the SEO Hero Contest. Here’s an explanation taken from their official page.
What is the challenge?
We’re going to create a new Wix site optimized with the search term “SEO Hero”.
You’re invited to create your own site (you can use any platform).
If your site ranks the highest for that search term in 4 months’ time, we’ll give you $50,000. Yes, it’s that simple.
Wow. $50,000! I could certainly use 50g’s. I’ve got about that much worth of student loan debt. Odds are, I won’t win. Let’s be real, ranking for a two word query like “SEO Hero” is all about the number of and quality of links pointing to your site/page. I’m a one man show here with a total budget of $10 spent on the domain so far (plus a hosting account I already had). Wix will likely be employing an entire content marketing team.
It is very important that my website stay within the Google guidelines, lest I be disqualified from the competition. I would ask you to link to my site if you happen to write about it, but of course I can’t officially influence any link pointing to my site in any way which might be interpreted as artificial. I will not build links to this site and closely monitoring any incoming links, disavowing spam as it comes. Hopefully, this site is a fun and rewarding experience for those who make their way through the game’s puzzles, and find this site worthy of linking to.
This brings up an interesting point about the SEO industry, being that the interpretation of Google guidelines varies significantly from person to person. Entire schools of philosophies could be defined between common perspectives shared amongst link builders, content marketers, and PR professionals about the nature of links especially; more-so specifically concerning their method of acquisition.
Wix themselves could also win with their own entry, in which case they’ll donate half to charity. I’ve got to guess the Wix site will receive heavy promotion from a team of content marketers and PR professionals, earning them press, links, social shares, and ultimately the one thing that matters to ranking well in Google; visibility that nets backlinks.
Regardless, I’ve always wanted to make an SEO puzzle website ever since Dean Cruddace first created his and melted my brain a few times. I thought I could combine that ambition with the possibility of winning a cute SEO contest, so here we are. Go play the game! If you like what I’ve created here, go check out Dean’s, and maybe write about our sites. If you happen to write content about our websites, you are absolutely welcome to link to them. I’m speaking on Dean’s behalf here. If by some miracle I win this SEO competition, I vow to buy him a vacation or something.